这本书回答了在新时代的营销思想的根本问题： 在一个连通的世界，营销的新规则是什么？ 随着流动性和连通性的增加，客户有较短的注意力来考虑和评估品牌。 这带来两个主要的影响： 第一，营销人员需要站出来，并提供一个关键点，以获得客户的关注； 第二，客户进行品牌选择时，依靠他们的朋友和家人的意见。 这本书讨论的权力转移、矛盾的连接，以及未来的子文化，将塑造未来的营销。它将为WOW营销势在必行的未来场景打下基础。它将解释如何WOW营销，提高营销生产力

Perhaps no period better clarifies our current crisis of digital information than the nineteenth century. Self-aware about its own epochal telecommunications changes and awash in a flood of print, the nineteenth century confronted the consequences of its media shifts in ways that still define contemporary responses. In this authoritative new work, Paul Fyfe argues that writing ...(展开全部)

Most parenting guides begin with the question "How can we get kids to do what they're told?" and then proceed to offer various techniques for controlling them. In this truly groundbreaking book, nationally respected educator Alfie Kohn begins instead by asking, "What do kids need - and how can we meet those needs?" What follows from that quetion are ideas for working with child...(展开全部)

Getting Architecture Just Right: Detailed Practical Guidance for Architecting Any Real-World IT Project To build effective architectures, software architects must tread a fine line between precision and ambiguity (a.k.a. big animal pictures). This is difficult but crucial: Failure to achieve this balance often leads directly to poor systems design and implementation. Now, pione...(展开全部)

Complete translation of two classic introductory works in traditional astrology. Perfect for students and as a reference and companion text for courses, with over 120 illustrations and numerous commentaries by the translator and editor. By amazon.com

在线阅读本书 The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing′s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with...(展开全部)

马修·威尔科克斯（Matthew Willcox），博达大桥广告公司（FCB）决策制定研究所的创立者和执行常委。博达大桥广告公司（FCB）是世界最早的广告公司之一，也是全球最早上市的广告公司之一，决策制定研究所是其中一个非常独特的机构，它把研究人类行为和人们如何做 选择的科学新发现拓展应用于市场营销实践中。马修在品牌战略领域已经有25年的从业经历，足迹遍布欧洲、亚洲和北美洲。他服务过李维斯、美国艺电、希尔顿酒店集团、联合利华、雀巢、壳牌和葛兰素史克等大企业。在马修的帮助下，这些企业的产品比以往更受消费者的喜爱。在这个过程中，他还为客户们赢得了8座艾菲奖（Effie）。马修还是美国食品和药品管理局的行为变化事务专家，经常在各大商学院和营销交流大会上做演讲。 包云波，法学硕士，毕业于中国社会科学院研究生院，曾任中央电视台国际新闻编辑。出版译作有《洞彻精英...(展开全部)

在线阅读本书 Most parenting guides begin with the question "How can we get kids to do what they're told?" and then proceed to offer various techniques for controlling them. In this truly groundbreaking book, nationally respected educator Alfie Kohn begins instead by asking, "What do kids need -- and how can we meet those needs?" What follows from that question are ideas for workin...(展开全部)

A respected guide for creatives, artists and photographers alike, Pinhole Photography is packed with all the information you need to understand and get underway with this wonderfully quirky, creative technique. Covering pinhole photography from its historical roots, pinhole expert Eric Renner, founder of pinholeresource.com, fully explores the theory and practical application...(展开全部)